The other day my son and I stopped at our favorite fast food restaurant – Chick-fil-A. If you haven’t been to a Chick-fil-A and you like chicken, you’ll definitely want to give this a try. Chick-fil-A is a fast food restaurant where you wait on line, place your order, give you name, step aside and …
Likeability – People want to do business with people they like. Benefit – The sales rep knows and understands their customer’s business well and can effectively communicate the benefits in the customer’s language. Trust – The customer knows and trusts their sales rep/team. Would you ever buy something from someone you do not feel …