I came across this amazing slogan at a Chic-Fil-A in the Mercer Mall in New Jersey. This sign is located just below the ceiling, well above the heads of an unsuspecting public facing employees. Brilliant positioning and brilliant slogan. For those of you who aren’t familiar with the company, they serve chicken sandwiches that are really tasty. The employees are energetic and helpful, something you don’t expect from a fast food restaurant. It’s a great example of promoting and delivering customer excellence. Do you have any other great samples to share?