Category: Uncategorized

Compensation, Behavior, and Business Growth

I’ve heard it so often stated that compensation drives behavior. It makes obvious sense doesn’t it? Then why do so many businesses overlook this very important fact when designing pay programs? Three reasons: 1. It’s hard to manage and measure 2. Additional operational expense. 3. An unstated belief that everyone should do the right thing …

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Memorable Interaction

Quick – Think of the most memorable interactions you have had with a business greater than three years ago. Chances are, a negative experience immediately came to mind. Why? According to this article in Time, there are 2 reasons for this. 1. Survival instincts – touching fire is bad and 2. Strong emotions have a …

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A Winning Slogan

I came across this amazing slogan at a Chic-Fil-A in the Mercer Mall in New Jersey. This sign is located just below the ceiling, well above the heads of an unsuspecting public facing employees. Brilliant positioning and brilliant slogan. For those of you who aren’t familiar with the company, they serve chicken sandwiches that are …

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