I really like this photo for several reasons: 1. Participants were provided a choice as to whether or not to participate. 2. Participants bought into the fun and modified their behavior 3. It’s a great example of the power of fun in action. Now, I want you to take a minute and just imagine that …
People want to do business with people they like, know and trust. That fact, combined with the axioms that “no one wants to make a bad decision”, and “no one ever wants to feel taken”, helps to explain the growing importance of social media in businesses. Social media is merely the next evolutionary step of …