Thomas MacIsaac

Author's posts

Memorable Interaction

Quick – Think of the most memorable interactions you have had with a business greater than three years ago. Chances are, a negative experience immediately came to mind. Why? According to this article in Time, there are 2 reasons for this. 1. Survival instincts – touching fire is bad and 2. Strong emotions have a …

Continue reading

A Winning Slogan

I came across this amazing slogan at a Chic-Fil-A in the Mercer Mall in New Jersey. This sign is located just below the ceiling, well above the heads of an unsuspecting public facing employees. Brilliant positioning and brilliant slogan. For those of you who aren’t familiar with the company, they serve chicken sandwiches that are …

Continue reading