Much has already been written about working with virtual teams. The CEO of Yahoo recently touched off a firestorm with her recent edict that telecommuters must abandon their homes and get to an office or risk losing their jobs. Since I haven’t walked a mile in her shoes, I can’t comment as to whether or …
Likeability – People want to do business with people they like. Benefit – The sales rep knows and understands their customer’s business well and can effectively communicate the benefits in the customer’s language. Trust – The customer knows and trusts their sales rep/team. Would you ever buy something from someone you do not feel …