Thomas MacIsaac

Author's posts

What is the most important sale for any business?

Here is a hint – don’t think customer.  Give up?  Well, all sales are important, but in my opinion the most important sale that propels’ business to new heights is the one you make to yourself and your employees.  After all, if you or your colleagues are not convinced about the value of the products …

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Service that leaves an impression

The other day my son and I stopped at our favorite fast food restaurant – Chick-fil-A.   If you haven’t been to a Chick-fil-A and you like chicken, you’ll definitely want to give this a try.   Chick-fil-A is a fast food restaurant where you wait on line, place your order, give you name, step aside and …

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Top 5 Reasons Customers Buy From A Salesperson.

  Likeability – People want to do business with people they like. Benefit – The sales rep knows and understands their customer’s business well and can effectively communicate the benefits in the customer’s language. Trust – The customer knows and trusts their sales rep/team.  Would you ever buy something from someone you do not feel …

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